Meet Lucy. She’s a plaid, 1971 Volkswagen “condom bus,” and the esteemed emissary of Sir Richard’s, a socially responsible condom company. This fall, she’ll be visiting college campuses around the West Coast, spreading the company’s message that “safe sex is a basic human right.” If all goes well, she’ll make condoms more fun in the process.
Since its founding, Sir Richard’s has made it clear that they are not just another condom company. The condoms are vegan, the branding irreverent. And they’ve adopted the Toms buy-one-give-one model to address the condom shortage in the developing world: every time you buy a Sir Richard’s condom, the company sends one to community organizations like Partners in Health in Haiti.