Why Californias Proposition 37 Should Matter to Anyone Who Cares About Food →
“It’s hard to predict exactly how things will play out if Prop 37 is approved…To avoid having to slap the dread letters on their products, many food companies will presumably reformulate their products with non-G.M. ingredients, creating a new market for farmers and for companies selling non-G.M. seed. The solidarity of Monsanto and companies like Coca-Cola — which reaps no benefit from using G.M. corn in its corn syrup — might then quickly crumble. Rather than deal with different labeling laws in different states, food makers would probably prefer to negotiate a single national label on G.M. foods. Consumer groups like the Just Label It campaign, which has collected 1.2 million signatures on a petition to force the F.D.A. to label G.M. foods, thus far to no avail, would suddenly find themselves with a seat at the table and a strong political hand.”
